Social Media Marketing Project

About Social Media Project

Hytomobi collaborated with GlowGear, a lifestyle D2C brand, to amplify its online presence and build a community-driven social media strategy. The goal was to drive engagement, boost website traffic, and improve conversion rates through organic and paid social media campaigns across Instagram, Facebook, and LinkedIn.

The client struggled with low engagement, inconsistent branding, and underperforming ad campaigns. Our team created a unified content strategy, redesigned ad creatives, and launched conversion-optimized campaigns tailored to each platform.

  • Location : 7 Lake Street, London
  • Client : wpOceans
  • Consult : Harry Johnson
  • Project Type : Social Media Growth & Advertising
  • Duration : 6 Month
  • Completion : 15 Apr 2024
  • Share : #SocialMedia #BrandGrowth #MetaAds #D2CMarketing

Our Strategies

At Hytomobi, we believe that every brand has a unique story — our strategy was to bring that story to life through tailored content, precise ad targeting, and platform-native engagement techniques. By combining creative storytelling with data-driven decisions, we ensured that every post, ad, and interaction moved the needle toward real business results.

  • Developed a cohesive brand voice and content calendar across Instagram, Facebook, and LinkedIn
  • Ran A/B tested Meta ad campaigns targeting cold, warm, and remarketing audiences
  • Integrated UGC and influencer collaborations to build authenticity and trust
  • Leveraged platform analytics to identify peak engagement times and adjust content delivery
  • Created platform-specific creatives (Reels, Carousels, LinkedIn banners) for higher engagement
  • Implemented story-based CTAs to guide traffic to product pages

“The engagement has been unreal. From beautifully designed posts to ROI-positive ads, Hytomobi completely changed our digital game.”

Robert -

CEO, GlowGear

Our approach

We began by performing a deep audit of the client’s social presence and content gaps. Using our proprietary framework, we launched a storytelling-focused content strategy with dynamic creatives. Simultaneously, Meta ad campaigns were structured into awareness, consideration, and conversion stages — all managed and optimized in real time.

Our design team produced platform-native visuals while our marketing team fine-tuned audience targeting using lookalikes, interest groups, and retargeting pixels.

project-single1
project-single2

Resieved goals

  • Build consistent brand identity across platforms
  • Increase Instagram engagement and follower growth
  • Launch performance marketing with measurable ROI
  • Establish a stronger presence on LinkedIn for B2B visibility
  • Drive traffic from social to product pages

Results

  • Instagram Engagement Rate: Increased from 1.2% to 4.5% (+275%)
  • Follower Growth (Instagram + Facebook): +38,000 new followers
  • Click-Through Rate (CTR) on Ads: Grew from 0.85% to 2.6%
  • Social-Driven Website Traffic: Increased from 4,200 to 15,000+ visitors/month
  • LinkedIn Reach: Increased by 210% with B2B-specific campaigns
  • Meta Ads ROAS: Jumped from 1.9x to 3.7x
  • UGC Integration: Resulted in 23% higher engagement than branded content

Have project in mind? Let's discuss

Get in touch with us to see how we can help you with your project