eCommerce Project

About eCommerce Project

Hytomobi partnered with StyleNest, a premium fashion eCommerce brand, to revamp its digital marketing strategy and drive scalable growth. The goal was to improve conversion rates, lower customer acquisition costs (CAC), and enhance brand visibility across key channels.

StyleNest faced challenges in cart abandonment, ad inefficiency, and low SEO visibility. Our team crafted a full-funnel performance marketing plan, blending paid ads, email automation, and programmatic SEO to deliver impactful results.

  • Location : 7 Lake Street, London
  • Client : StyleNest
  • Consult : Harry Johnson
  • Project Type : eCommerce Growth Strategy
  • Duration : 6 Month
  • Completion : 15 Apr 2024
  • Share : #eCommerce #PerformanceMarketing #SEO #D2C
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Our Strategies

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  • Advanced Funnel Mapping using Meta & Google Ads to target users at every stage
  • A/B Testing for Product Pages to improve add-to-cart and checkout rates
  • Programmatic SEO to scale landing pages targeting long-tail product search terms
  • Retargeting Campaigns across Meta & CTV to reduce cart abandonment
  • Email Automation using Klaviyo for personalized product recommendations
  • UX Audit to enhance mobile user experience and reduce bounce rate
““We saw real results from month one. The campaigns were data-driven, creative, and incredibly efficient. We’re now scaling confidently.”

Robert -

CMO, StyleNest

Our approach

We started with a comprehensive audit of StyleNest’s analytics, ad structure, and website behavior. Based on the insights, we implemented performance-driven strategies focusing on user journey optimization, page load improvements, and predictive retargeting.

Our content team collaborated closely with StyleNest to produce high-converting product descriptions, while our SEO team built over 300+ SEO-optimized product landing pages in 4 months using programmatic techniques.

Design and dev support ensured a 30% faster load time across mobile — directly impacting conversion rates.

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Resieved goals

  • Drive higher intent traffic using long-tail search
  • Improve mobile and desktop conversion rates
  • Increase returning customer rate
  • Reduce overall CAC by 25%

Results

  • Conversion Rate: Increased from 1.9% to 3.4% (+78%)
  • Monthly Revenue: Grew from $45,000 to $95,000 (+111%)
  • Customer Acquisition Cost (CAC): Reduced from $34 to $24 (−29%)
  • Return on Ad Spend (ROAS): Improved from 2.3x to 4.8x (+108%)
  • Organic Traffic via SEO: Increased from 12,000/month to 28,000/month (+133%)
  • Email Revenue Contribution: Jumped from 8% to 17% (+112%)

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