Web Development

About Web Development

Hytomobi partnered with UrbanNest Decor, a growing home decor brand, to design and develop a fast, user-friendly, and conversion-focused eCommerce website. The client was previously using a template-based platform that lacked flexibility, speed, and scalability.

Our objective was to deliver a custom WordPress + WooCommerce solution with modern UI/UX, lightning-fast load speed, and seamless product navigation. The new website not only elevated the brand image but also improved performance metrics across the board — from bounce rate to sales conversions.

  • Location : 22 Creative Street, Amsterdam
  • Client : UrbanNest Decor
  • Consult : Priya Verma
  • Project Type : Custom Web Development
  • Duration : 5 Months
  • Completion : 10 Mar 2023
  • Share : #WebDevelopment #eCommerce #UXDesign #WordPress #WooCommerce
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Our Strategies

Our web development approach is driven by a perfect blend of design, technology, and user behavior. For UrbanNest Decor, we started by identifying key performance blockers and customer journey gaps. We then developed a fresh, intuitive layout optimized for conversions and fully responsive on all devices.

We integrated WooCommerce for seamless eCommerce functionality, added advanced filters, custom checkout flows, and ensured smooth backend management for the client’s internal team.

  • Custom UI/UX design aligned with the brand’s aesthetic and audience
  • Built on WordPress + WooCommerce for flexibility and easy content management
  • Integrated secure payment gateways and optimized cart flows
  • Advanced product filtering, wishlist, and dynamic search integration
  • Implemented image compression, lazy loading, and CDN for speed
  • Mobile-first responsive design for an optimal experience on all devices
  • SEO-friendly structure and schema markup for better search indexing

“Our new website not only looks amazing but performs even better. The entire process was seamless and efficient.”

Sarah M. -

Founder, UrbanNest Decor

Our approach

We view websites as growth engines — not just digital brochures. With that mindset, we took a collaborative approach to planning each page based on data, user journey, and brand personality. Our developers followed clean coding practices, while our designers created experiences that convert. Post-launch, we provided CMS training and technical support to the client’s team.
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🎯 Received Goals

  • Build a fully custom, mobile-responsive eCommerce website
  • Improve load time and overall user experience
  • Enable flexible product management and seamless backend operations
  • Increase on-site engagement and reduce cart abandonment
  • Set up analytics, heatmaps, and conversion tracking

📊 Results (After 5 Months)

  • Page Load Time: Reduced from 6.2s to 1.8s
  • Bounce Rate: Dropped from 63% to 38%
  • Conversion Rate: Increased from 1.4% to 3.1% (+121%)
  • Monthly Sales: Increased from $22,000 to $47,500 (+116%)
  • Mobile Users Engagement: +89% increase in session duration
  • Return Customers: Improved by 42% post-redesign

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